Data Department conducted an investigation into Country Email List this question, among other things, with our input. The impact of the Buy Box on Amazon.nl According to Amazon, 80 to 90% of consumers buy the product in the Buy Box . The chance of selling is therefore quite high if you win the Buy Box. If you don't have a Buy Box, it is less obvious that you can Country Email List buy the product. Without the Buy Box, the product will probably not be placed in the shopping cart. The Buy Box is therefore crucial for selling on Amazon.nl. Several articles have been written in Country Email List the past year about how to conquer the Buy Box and which factors are important.
But it is still unclear which type of sales strategy Country Email List works best and which elements are important. What is the ' recipe for success ?' Example of Buy Box on Amazon Buy Box Example without buy box Amazon No Buy Box The Data Department Country Email List study analyzed various aspects of Dutch sellers on Amazon.nl. Such as shipping, the offer, the most popular categories, reviews and the type of product sold on the platform. Let's see how Country Email List these aspects contribute to a successful sales strategy on Amazon.nl. Which categories are the most popular? It is noticeable that many different products are sold.
The categories in which the most products are Country Email List found on the platform are Clothing, Shoes & Jewelry and Home & Kitchen. If we only look at the offer of Dutch sales partners, we see that most of them also focus on these categories. It is Country Email List striking, however, that the percentage of products from Dutch partners in these categories is very low. In the Living & Kitchen category, 0.6% of the products are from Dutch partners. In the clothing, Country Email List shoes & jewelry category this is 0.2%. That's minimal. Dutch partners clearly experience a lot of competition in these huge categories.